Marketing Communications Campaign Project:
Cigarette Butt Littering
In collaboration with Rachelle Oh, we created Cut The Crap. Cut The Crap is Vancouver Aquarium's summer marketing communications campaign to help reduce and eliminate cigarette butt litter around Vancouver shorelines and beaches to protect the aquatic animals from toxic waste.
The theme applied to our campaign is to encourage smokers and litterbugs to have fun cleaning up after themselves rather than making it a chore. The illustrations are meant to bring a fun and bubbly vibe to its target audience.
To make our idea come to life, we created comic-cartoon like illustrations that are present in every marketing strategy created.
